The Monocle Radio - It Works

Their magazine is one of the best out there - so is the webpage. If you spend a lot of time infront of your Mac while working - tune in to their radio. It's like getting a Monocle intravenous drip while you do your chores. Enjoy!
The Monocle Weekly

Street Art

mentalgassi

John Mayer The Mastermind

If there's one man who knows how to use new media, it has to be mr. John Mayer. While other musicians and music companies complain about how they lose sales on downloads and uploads on different communities, John Mayer lets his fans into his artist world.

For example, on his webpage/blog he shares bits and pieces from the upcoming album. He shows you how he creates his tracks and how they become complete songs. On Twitter , Twitpic and Flickr he shares thoughts, personal pics and links to give you a better understanding of who he is and what he stands for. If he buys a new axe or amp he shows you, if a friend of his has designed some new kicks you get a glimpse of it. It's like having your own V.I.P - backstage pass and then some.

On Myspace and Facebook he shares all the information you need to know about upcoming concerts and events. And fans can give feedback through comments and links. On YouTube he is one of the most uploaded artists, the fans share their concert experiences with fans who didn't have the pleasure of being there. On iTunes he creates his own iMixes with his favorite music. That's like if he gave you a peek into his personal record collection.

All this is very personal, but not personal personal, it's more like "the artist John Mayer personal". Another personal thing he shares with his fans is his humor. On Funny or Die you can take a look and give comments on John Mayer's own videos or funny videos he has added himself. He never gives you the whole story. But you feel a connection to him, he is more real and down to earth than the rest of the artists in the music business. You can feel his love for what he's doing and that he appreciates the positions he's in. He knows that it's not just his talent that made him who he is, it's his fans, and he shares everything with them.

You can download a collection of bootlegs from his entire 08' Summer Tour for free. And to give his fans a personal souvenir of the tour he just had, you can buy small pieces from the tour on the old tour webpage. If you want to have a vacation with John Mayer you can join the Mayercraft Carrier. This is the second year he does this cruise, and it all spread thanks to John Mayers and his fans' will to share links, pics and vidoes.

To sum up, it takes a great mind to share just the right amount of information to the fans and followers. But if you are real and stick to your story it can't go wrong. All brands, in person or as a product, has a lot to learn from this. Social medias are here to stay, and it's going corporate.

Photo by John Mayer

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